this won't hurt a bit
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Short film - Uncut
Seven minutes. Filmed during the making of the "Better off dead?" photoshoot, this video shows how the makeup was created to imitate the shocking atrocities that animals are forced to endure in the laboratory. See it here.
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This won't hurt a bit
The image that has become a worldwide statement against testing on animals. It lead to the next phase of the campaign, the How would you feel? postcards that were distributed to the public to send to The Body Shop/L'Oreal.
How would you feel?
With their faces madeup to show different sorts of reactions suffered by laboratory animals, four people posed in a prop to symbolise the device in which animals are restrained during testing. Tens of thousands of the postcards were sent to The Body Shop/L'Oreal from all over the world. They never responded.
Better off dead?
Long term testing can last from a few weeks to many years (32 years in the case of monkeys for cancer research). If the animals do not die during testing they are killed anyway. Would they have been better off dead than to suffer the cruelty at the hands of the researchers. Laboratories are hidden from public view so the model's lips were sewn shut: "In a laboratory no-one can hear you scream".
Animal testing
About testing
In laboratories, educational facilities and research institutions, animals are subjected to cruel and useless experiments. For new products, industrial chemicals, foods, drugs, tobacco, alcohol, agriculture. Dogs, cats, monkeys, mice, rats, primates, rabbits, sheep, cows, pigs, native animals...they have been poisoned, burned, irradiated, given diseases; cancers; AIDS, blinded, frozen, dissected and vivisected. Electrocuted, blown up with bombs, had their limbs shattered, paralysed, and subjected to traumatic psychological experiments. Why?